Case studies

Case studies from our projects

Blog-style stories behind Obekai's CRM, store and automation work—what broke, what we built, and what changed after launch.

Automation

Automating enquiries, bookings and WhatsApp follow-ups

An operations-heavy team cut missed messages by routing FAQs, appointments and reminders through automation—while keeping a human path for anything sensitive.

Obekai Team · 6 min

Custom CRM platform dashboard with pipelines and analytics

Custom software

How a custom CRM replaced scattered sheets and missed follow-ups

A mid-sized sales team moved from spreadsheets and chat threads into one pipeline, analytics view and workflow layer—without a bloated off-the-shelf suite.

Obekai Team · 7 min

E-commerce

Building a custom store when Instagram DMs stop scaling

From catalogue chaos to checkout, payments and order tracking—how we shaped a shopping experience that staff could run without a developer on call.

Obekai Team · 6 min